We Are United Colors of Naples
WE ARE UNITEDCOLORS OF NAPLES.
An urban visual identity project — Naples
UNITEDCOLORSOFNAPLES ARE THOSE WORDS PRESSED INTO A SHEET OF PAPER, AND NOT ONLY THAT. IT'S ALSO COLOUR TAKING CENTRE STAGE, TAKING THE SHAPE OF ONE-OF-A-KIND OPERA POSTERS, FREE FROM ANY SERIAL FATE.
IT PRESENTS ITSELF AS FOLK ART, FUSING TEXT AND MATTER/COLOUR, AIMING TO BE A POETIC-EXPRESSIVE PROTOTYPE.
Ours aren't industrial prints. They are pieces made by hand. Sometimes we use a beautiful printing press, sometimes a squeegee, old typographic characters, plates, brushes, and plenty of colour.
Real colour, physically applied. We use screen-printing inks, letterpress inks, sometimes intaglio.
And then there's the canvas: we don't use ordinary paper. We choose only noble papers — heavy, matte, embossed. The magnificent Fedrigoni papers, either 390gsm Acquerello or 350gsm Tintoretto.
Five people.
One idea.
Spaccanapoli, right in the heart of Naples.
Via San Biagio dei Librai 121.
YOUR OPERA POSTER STILL AWAITS.
Every piece is one of a kind. Don't wait for someone else to claim it first.
CHOOSE YOUR OPERA POSTER